Short answer

When someone asks AI “how much does an online accountant cost for a freelancer?”, the answer usually leans on whoever publishes a price, and a page that says “request a quote” does not answer that question. Publish real ranges, what each option includes and what the price depends on, in HTML text and in the first lines; if your fee depends on each case, publish what you do know.

Why this page in particular

Of the three stages of a purchase (discover, compare, decide), the decision stage is full of price questions: how much it costs, what it includes, whether there is a minimum term, how much it costs to switch. They are high-intent questions, and many companies answer them with “it depends” or with a form. Our reading: if you do not give the price, the answer leans on whoever does.

To answer a price question with a figure, AI has to take it from somewhere: the company’s own page or a third-party article along the lines of “how much does X cost in 2026”. If you do not have the first, the conversation about your price will most likely be held by someone else.

What it should have

  1. A real range on the first screen. “From €49 a month for freelancers with no employees; from €89 for limited companies” can be cited. “Plans tailored to your needs” cannot.
  2. What each option includes and what it does not. As a list, with nouns: quarterly VAT returns, quarterly income tax payments, payroll for up to 5 employees. A list is easier to cite than a paragraph.
  3. What the price depends on. If it really varies, say why: number of invoices, employees, locations. A range with its variables is still an answer.
  4. The conditions people ask about. Minimum term, setup fee, changing plans, whether taxes are included, payment method.
  5. Price FAQs at the bottom. “Is there a setup fee?”, “Can I change plans?”, “Does the price include VAT?”. Each one with its complete answer, not an empty accordion.
  6. Text in HTML. Not in an image, not in a PDF, not loaded only with JavaScript. What is not in the HTML may not exist for the crawler.
  7. A visible update date. Prices change; a date tells the person, and any system reading the page, whether the price still applies.

What you do not need

  • Publishing your exact fee if it is bespoke. Publish the range and the variables.
  • Hiding the price to “force contact”. People who look for a price and do not find it often do not call: they ask AI and may end up with whoever does publish one.
  • Comparing your price with your competitors’ on the same page. That belongs in the comparison, with verifiable facts.

Example structure

  • H1: Service pricing for customer in market
  • First paragraph: the range and what it depends on, in two sentences.
  • Table or cards: options, price, what is included, what is not.
  • Section: conditions (minimum term, setup fee, taxes, payment).
  • Section: price FAQs.
  • Last line: date of the last update.

How to check whether it works

Before publishing, save the answers from two platforms to your three most frequent price questions. Publish. Repeat in three weeks. Compare which sources they cite now. If your page appears, good; if not, check crawling, how clear the first screen is and whether the range is really an answer.