AI visibility, with method and no promises
Guides and articles on how brands appear in ChatGPT, Gemini, Claude and other assistants. Dated, with method, and clear about what cannot be promised.
Reference guides
The long pieces that hold up the rest. Updated with a review date.
Show up in ChatGPT as an accounting firm
What to publish so ChatGPT can find and cite your accounting firm: service pages, area pages, FAQs, structured data, forums and mentions, with templates to copy.
Templates so ChatGPT can find and cite your accounting firm.
A typical questionHow do I get ChatGPT to recommend my accounting firm?7 min readHow to measure brand visibility in AI answers
A practical protocol to measure mentions, recommendations, sources and variability in ChatGPT, Gemini, Claude and other AI answers, without inventing a score.
A protocol to measure AI mentions, sources and variability without inventing figures.
8 min readRevised 15 Oct 2026How to show up in ChatGPT: a guide for businesses
What you can actually control so that ChatGPT, Gemini or Claude find, understand and cite your business: crawling, pages that answer, a consistent entity and legitimate sources. With a 20-point checklist.
What you control so AI finds and cites your business, with a 20-point checklist.
7 min readRevised 15 Oct 2026Best GEO tools for agencies managing several clients (2026): comparison with AnswerGravity
A comparison of GEO tools for agencies with several clients: several brands, white label, public prices and language, with the source and date of each price.
GEO tools for agencies with several clients, with prices and dates.
13 min readRevised 20 Oct 2026What GEO is and what it can honestly do for a brand
GEO works on how a brand shows up in AI-generated answers. What it shares with SEO, what can actually be observed, how a defensible process works and the signals that separate method from hype.
What GEO is, what can be measured and what nobody can honestly promise.
6 min readRevised 14 Oct 2026GEO agency: what it does, how it charges and how to choose one
What you actually buy when you hire a GEO agency, the pricing models you will find in Spain, what a proposal must include and the ten questions that separate a method from a promise.
What a GEO agency does, how it charges and what the price depends on, and ten questions to choose one.
6 min readRevised 15 Oct 2026Am I in the answer?
How to know whether AI mentions you, why it recommends others and what to keep so the data holds up.
Why ChatGPT recommends your competitor and not you
Five checkable hypotheses when AI recommends another brand in your category, how to tell them apart with twelve questions and what to do about each.
The five possible causes, how to tell them apart by measuring and what to do about each.
4 min readRevised 15 Oct 2026ChatGPT says false things about my company: what can be corrected and how
When AI gets your company wrong: how to trace the error to its source, what to fix on your website, what to ask third parties and what you cannot change.
How to trace where an AI error about your company comes from and what you can correct.
3 min readRevised 15 Oct 2026Where ChatGPT gets the sources it cites (and what each platform shows)
The difference between what a model learned and what it searches live, which platforms show sources, which pages they tend to cite and why a citation is not a cause.
Where AI gets its sources, which pages tend to be cited and what a citation cannot prove.
3 min readRevised 17 Oct 2026Why AI gives different answers to the same question (and how to measure anyway)
Answers from ChatGPT, Gemini or Claude change with the model, the date, the session, the location and the wording. What that means for a measurement and how to label results as stable, variable or not assessable.
Why the same question gets different answers and how to measure in spite of it.
3 min readRevised 15 Oct 2026A screenshot is not evidence: what to save so an AI data point can be defended
The fields that make an AI observation comparable, auditable and repeatable: platform, date, exact question, full answer, brands, order, sources and status.
The ten fields an observation must keep so the data can be defended.
2 min readHow to know if ChatGPT recommends your company (and what to do with the answer)
Check in 20 minutes whether ChatGPT, Gemini or Claude mention your company when someone asks about your category. A template, the usual mistakes and what to do with each outcome.
A twenty-minute method, with a template, to see whether AI names your company.
5 min readRevised 15 Oct 2026What to do
What depends on your website: missing pages, crawling, content that answers and legitimate sources.
Your pricing page and AI: how to write it so it answers “how much does it cost?”
“How much does it cost?” is one of the most common buying questions, and many websites leave it unanswered. What a pricing page needs for a model to understand and cite it.
What your pricing page needs to answer “how much does it cost?”, and how to lay it out.
4 min readRevised 15 Oct 2026An FAQ that answers, not one that decorates: how to write FAQs that AI can cite
Many FAQs answer support questions nobody asks before buying. How to choose the buying questions, write complete answers and mark them up without tricks.
How to choose buying questions and write complete answers that can be cited.
3 min readRevised 15 Oct 2026Honest comparison pages: how to compare with competitors without making anything up
When someone asks AI for alternatives or differences, the answer needs something that compares. How to build a comparison on your website with verifiable facts, clear criteria and the rules on comparative advertising in view.
How to compare yourself with competitors using verifiable facts and within the rules on comparative advertising.
3 min readRevised 15 Oct 2026Structured data without faking authority: which schema makes sense and which is superstition
Which schema.org markup really describes your company (Organization, Person, Service, Article, FAQPage), which fields not to invent and why no schema forces an AI to cite you.
Which schema really describes your company, what not to invent and what is superstition.
3 min readRevised 15 Oct 2026robots.txt and AI bots: search and training are not the same thing
Which crawlers OpenAI, Anthropic, Perplexity and Google use, which ones help you appear in AI search and which ones are for training models, and how to decide on each separately.
Which AI bots you need for AI search, and which to block to keep out of model training.
4 min readRevised 15 Oct 2026Crawling and indexing before GEO: the technical errors that cancel out everything else
Before working on content or sources, check that your website exists for a search engine: indexing, content in HTML, redirects, canonicals, speed and blocks. With a checklist.
A five-minute check and the technical errors that cancel out all GEO work.
4 min readRevised 15 Oct 2026Be the same company everywhere: a ten-step brand entity consistency audit
If your name, description, address and services change between your website, Google Business Profile, LinkedIn and directories, AI may see you as several small companies. Ten steps to unify them.
Ten steps so your company has the same name and description everywhere.
3 min readRevised 15 Oct 2026External mentions without buying anything: the legitimate ways into the sources AI cites
Directories, media, communities, disclosed collaborations and content others want to cite. What works under a real identity and what counts as covert advertising.
The legitimate ways into the sources AI cites, with no covert advertising.
4 min readRevised 15 Oct 2026Choosing software
Tools you use yourself: what they measure, in which market, what they cost and what they do beyond measuring.
Tools to measure your brand’s visibility in ChatGPT (2026)
Seven tools compared with sources and dates: who each one is for, where it measures, which AIs it covers and whether it publishes prices. We are an interested party, and we say so.
Seven tools compared: AIs, market, prices and when not to choose us.
Task: Compare what each plan includes with the tool you are looking atA typical questionWhich tools measure a brand’s visibility in ChatGPT?8 min readRevised 18 Oct 2026CrowdReply alternatives in Spain (2026)
What CrowdReply offers, what to check in an alternative if you sell in Spain (market, language, euros, who posts) and five options, from measuring yourself for free to an agency.
Five CrowdReply alternatives for Spain and what to check before choosing.
Task: Compare what each plan includes with the tool you are looking atA typical questionWhat are the alternatives to CrowdReply in Spain?5 min readRevised 15 Oct 2026AnswerGravity vs CrowdReply: what each one does and who it suits
A comparison with sources and dates: published prices, the AI platforms each measures, how each acts in forums, services done by people and which option suits whom.
Prices, platforms measured and how each acts in forums, with sources and dates.
Task: Compare what each plan includes with the tool you are looking atA typical questionHow do AnswerGravity and CrowdReply differ?7 min readRevised 18 Oct 2026Hiring help
If you hire an agency to do the work: what it costs, what to ask for in the proposal and which part you can do yourself.
How much a GEO agency costs and what drives the price
The three pricing models you will meet (closed diagnosis, fixed-scope project and monthly retainer), what each usually includes, what really drives the cost and how to compare proposals.
The three ways GEO is priced, what each includes and what really drives the cost.
Task: Separate what you would do with the platform from what you would hire out5 min readRevised 15 Oct 2026GEO audit: what it includes and how to read the deliverable
What a GEO audit needs so you can check it: buying questions, answers with date and source, competitors and priorities. No promise that you will appear.
What a GEO audit includes, and how AnswerGravity measures it.
Task: See the report you make on your own3 min readRevised 15 Oct 2026How to evaluate a GEO proposal: ten questions and the red flags
What an AI visibility proposal must state in writing, the ten questions that separate a method from a promise and the phrases that should make you wary.
A checklist, ten questions and the phrases that give away an empty proposal.
Task: Compare the proposal with a report and its sources4 min readRevised 15 Oct 2026An SEO agency that does GEO, or a 100% GEO agency: what really changes
Many SEO agencies have added GEO to their catalogue. What the two share, where their methods differ, the yardstick each one uses and how to choose for your case, without dismissing anyone.
Where an SEO agency doing GEO and a 100% GEO agency are alike, and where they differ.
Task: See which part of the work you do yourself every day5 min readRevised 17 Oct 2026GEO, SEO or ads: which problem each one solves
A decision table to tell whether your problem is AI visibility, classic search or immediate demand, and how to combine them without doing the work twice.
A table to tell whether your problem calls for GEO, SEO or ads.
Task: Measure first whether AI names you3 min readRevised 15 Oct 2026Understanding the terms
Acronyms, metrics and mechanisms explained without jargon or promises.
GEO, AEO and LLMO: what each acronym means and which one matters to you
The three acronyms describe the same problem from different angles. What each one tries to say, the risk of misusing it and why the useful question is not which one wins.
What each acronym describes, the risk of misusing it and when each one matters to you.
1 min readHow AI search works: retrieve, synthesise and cite, explained without jargon
What happens between someone typing a question and AI answering with three brands and two sources: query, document retrieval, synthesis and citations. And where your website comes in at each step.
The four steps of an answer with search, and where your website can come in at each.
3 min readMention rate and share of voice in AI: how they are calculated and why they are not market share
Two basic AI visibility metrics, with their numerator, their denominator, a worked example and the mistakes that turn them into empty figures.
How mention rate and share of voice are calculated, with an example and their limits.
2 min readRevised 12 Oct 2026What an AI observation is: the smallest unit of evidence
Why the smallest unit of an AI visibility measurement is not a position or a score, but an observation with its question, platform, date, full answer and sources.
Which fields an observation has, and why it is the smallest unit of a measurement.
1 min readRevised 14 Oct 2026Seven mistakes when measuring AI visibility (and how to avoid them)
Asking with your brand, measuring once, using an account with memory, treating errors as zeros, confusing citation with cause, calling a sample market share and hiding the original answer.
The seven mistakes that empty an AI visibility measurement, and how to avoid each one.
2 min readRevised 15 Oct 2026Your next step starts here
Measurements in ChatGPT, Gemini, Copilot, Perplexity and Google (plus Claude), evidence-backed priorities and included drafts to review. Choose your capacity and get started.
See plans