Keep the raw answer
A derived score should stay traceable to the prompt, model, execution time and original response used to calculate it.
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Notes on auditable AI visibility
Working principles for interpreting AI-answer evidence without overstating what it proves.
Separate missing from zero
No observation is not a negative observation. Empty periods should remain empty until a valid collector result exists.
Do not infer causation
A visibility change and a marketing action can coincide without proving that one caused the other. Reports should present the evidence and its limits.
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