Definition
Shaping content so it is the direct answer to a specific question, whether an AI assistant, a featured snippet or a voice assistant shows it.
It overlaps almost entirely with GEO. The difference is one of emphasis: AEO looks at the question and its answer (price, requirements, differences, lead times); GEO looks at the brand’s presence across the whole generated answer.
The risk of misusing it: promising to “be the answer” to a question you do not control. What you can do is answer it on your website in the first lines, with specific facts and clear limits.
The work of improving how AI finds, understands and cites a brand when it answers in ChatGPT, Gemini, Claude, Perplexity or Google’s AI Overviews.
1 min readThe work on how a language model understands and describes a brand, so that the description it gives is clear and correct.
1 min readStart with a free review: three questions from your category on two AI platforms. No card required.
Get a free review