Definition
The work on how a language model understands and describes a brand, so that the description it gives is clear and correct.
It is used mostly when the problem is representation (AI describes you wrongly or confuses you with another company) rather than presence.
The risk of misusing it: talking as if a model could be “trained” or “edited” from outside. It cannot. What you work on is the consistency of your brand entity across every public source (name, description, address, services) and the accuracy of the data the model retrieves.
Your company as search engines and models recognise it: one name, one description, one address and one set of services that point to the same thing.
1 min readA false or invented claim a model makes about a company: a service it does not offer, a price that does not exist, a merger that never happened.
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