A model builds its idea of your company from many sources: your website, your Google profile, directories, social networks, media. If you name, describe or locate yourself differently in each, the signal splits and AI confuses you with another company or ignores you.
It is worked on with discipline, not tricks: an exact name, a one-sentence description, an address and a list of services that are identical everywhere you appear, starting with the places you control. Structured data helps state it explicitly.