Definition
A false or invented claim a model makes about a company: a service it does not offer, a price that does not exist, a merger that never happened.
It can come from two places. The model repeats a wrong or outdated source, and it is fixed by fixing the source. Or it generates a plausible detail with no source, more common when search is off, and it is reduced with a clear, consistent brand entity on your website and official profiles.
It is documented like any other observation: question, platform, date, complete answer and, if there is one, the source. Each claim is classified as correct, partial, incorrect or not verifiable.
A question that includes the company’s name, such as “what do you know about My Company?”. It measures how AI describes you, not discovery.
1 min readYour company as search engines and models recognise it: one name, one description, one address and one set of services that point to the same thing.
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