Definition
A question that includes the company’s name, such as “what do you know about My Company?”. It measures how AI describes you, not discovery.
It is useful for checking representation: whether AI gets right what you do, where you are, what you charge, or whether it confuses you with another company. It is where brand hallucinations show up.
It is not useful for measuring visibility. With your name in the question, the answer will almost certainly name you, so a mention rate built on branded questions comes out inflated. That is why it is measured apart from unbranded questions and never mixed into the same figure.
A buying question that names no brand, asked the way someone who does not know you yet would ask it. It shows who makes the shortlist.
1 min readA false or invented claim a model makes about a company: a service it does not offer, a price that does not exist, a merger that never happened.
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