Also called a discovery question or discovery prompt. For example: “which online accountant would you recommend for a freelancer?”. Because it names nobody, the answer shows who the AI knows for that problem, not whether it knows you.
It is different from comparison questions (“differences between A and B”), decision questions (“how much does it cost”, “is it reliable”) and branded questions, which measure recognition or representation, not discovery. Mixing them into one rate inflates the result.