AI search
Sentiment drivers: how answers talk about you
How to read Sentiment drivers: the tone of sentences naming your brand, what lifts it, what costs you, the comparison with competitors and your GEO plan.
In the console: AI search › Sentiment driversOpen in the console
Step by step
- Choose “Period” and, when there is data per model, “Model”.
- Look at “Sentiment distribution”: how much of the sentences naming you is favourable, neutral or unfavourable.
- Read “What's lifting your sentiment” and “What's costing you”, and press “View all drivers” to read every quote.
- Press “View full answer” under a quote to see its context.
- Press “Add to GEO plan” on a driver to work on it from your plan.
- In “Competitor comparison”, pick a competitor and compare the tone in the answers you share.
How it is measured
Each sentence that names your brand is classified by explicit words; negated words do not count. It is not a model's opinion. The favorability score, from 0 to 100, is the share of favourable sentences among the favourable and unfavourable ones.
Turning it into action
“Export” downloads the period's recent sentences as a CSV, with their date, model, tone and prompt. What you add to the plan appears in your GEO plan with its status.
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