Definition
How mentions split between the brand and the competitors agreed beforehand, within the same sample of AI answers.
If across 22 valid answers your brand appears 8 times, competitor A 14 times and B 6 times, there are 28 mentions in total and your share is 8 of 28.
Two conditions: the set of competitors is decided before measuring, and one answer can mention several brands, so the share says how often each one appears, not who “wins” each answer.
Like the mention rate, it describes a sample. It is not market share.
The share of valid answers to unbranded questions that name the company. Always published with its numerator and denominator.
1 min readWhere a brand sits when the answer gives an ordered list. When there is no list there is no position, and none should be invented.
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