Definition
The share of valid answers to unbranded questions that name the company. Always published with its numerator and denominator.
Numerator: valid answers that mention the brand. Denominator: valid answers to unbranded questions. Errors are excluded by a rule set before looking at the results, and counted separately.
Always publish it with its numbers (“8 of 22”), not only as a percentage. A mention is not a recommendation: “we do not recommend X” contains the brand. That is why the recommendation rate is measured separately.
It is not market share: it describes a sample of questions, platforms and dates.
The share of valid answers that explicitly recommend the brand rather than only naming it. It is measured apart from the mention rate.
1 min readHow mentions split between the brand and the competitors agreed beforehand, within the same sample of AI answers.
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